Employee Advocates - Your Untapped Marketing Resource
As a business, if you're engaged on social channels with customers and prospects - and if you're not, you should quickly examine your engagement strategy - why not also use an existing tool to further...
View ArticleWhy Employee Advocacy Should Be Part of Corporate Marketing Strategy
Employees have been an untapped resource for business marketing and brand initiatives, despite the steady growth of social marketing and content distribution across social channels on which they are...
View ArticleEmployee Advocacy: Becoming the Amazon of Your Industry
While Amazon already has its standard affiliate program pushing its seemingly infinite list of products, this is an extension of the program to specifically harness the power of social media and social...
View ArticleYour Content Marketing Will Be Right for Someone, but Not Everyone
To be effective with content marketing, you have to do more than just put generic content out there. That means putting your thoughts, feelings, and opinions in the public eye.
View ArticleHow to Optimize Marketing & Sales in a Changing Digital Landscape
The time for half-measures has passed. We've crossed the threshold into a digital-first marketing and sales landscape. Tomorrow's winners will be those that make bold, necessary investments today - and...
View ArticlenFusz Releases New Video CRM Version
nFusz Inc. recently came out with version 3.0 of its notifiCRM solution. This offering marries customer relationship management with interactive video in an effort to drive more sales.
View ArticleEmployee Advocacy: Does it Work?
A successful employee advocacy program has to be managed properly, and has to promote personalization and authenticity.
View ArticleAutomated Social Media Enables Posts the Moment the Buzz Occurs
Automated social media postings are now capable of happening in real time, at the exact moment the buzz hits.
View Article2 Mistakes You Can't Afford to Make When Building Buyer Personas
Building effective buyer personas can significantly improve your marketing efforts. Why make building your buyer personas harder than it needs to be? Avoid these 2 big tactics during your persona...
View ArticleAnn Handley Talks Omnichannel Marketing
On this week's episode, David talked to Ann Handley about her many accomplishments, focusing on her use of omnichannel marketing.
View ArticleFake News: 5 Ways It Will Hurt Your Brand
What is fake news, apart from some of Donald Trump's favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it's all these publications that convey fake or...
View ArticleSocial Media a Huge Player in Employee Advocacy
There is no doubt that we live in a social media dominated world. Businesses are seeing the benefits of social media and have been encouraging employees to participate often.
View Article3 Non-Paid LinkedIn Distribution Strategies for B2B Marketing by Chuck Hester
Having a well-defined distribution strategy for B2B marketing on LinkedIn can tremendously improve leads and sales. LinkedIn is usually known to be a networking and recruitment social platform.
View ArticleHow Customer Journey Mapping Fosters Cross-Functional Collaboration
Customers know when there is misalignment between various departments. When the right hand isn't talking to the left, it's apparent and it's the primary reason siloed organizations run into so many...
View ArticleInfluential Marketing: How to Build Relationships and Influence Clients
Influential marketing isn't about creating a campaign that makes people buy your product. Actually, influential marketing is about building relationships with your customers. A quality relationship...
View ArticleQuinnipiac University Employs iPerceptions VoC Solution
Quinnipiac University is using the voice of the customer solution from iPerceptions. Quinnipiac is a private institution 90 minutes outside of New York City.
View ArticleFoot Locker and NIKE Leveraging Employee Advocacy to Drive Customer Experience
Foot Locker announced an expanded relationship with shoe company NIKE that accentuates the emerging employee advocacy trend being discovered by many businesses as an extension of their marketing efforts.
View ArticleTelecom CEOs Face Personal Risk When Reputation Attacks Occur
When corporate reputations are damaged in today's unforgiving culture, individuals in corporate leadership take the heat as stakeholders seek satisfaction through blaming, shaming, and directing their...
View ArticleThe Best Free Social Media Analytics Tools for 2017
Global social media marketing is now showing 37% penetration. In simpler words, there are around 2.80 billion users from all around the world, who are using social media sites.
View ArticleLinqia Releases 2018 Influencer Marketing Trends
It is the last month of 2017 which means the season of predictions for 2018 is underway. Linqia released results of The State of Influencer Marketing 2018 survey, in which 181 marketers from CPG, Food...
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