451 Research Uncovers High Security Spend, but Lack of Expertise with SIEM...
451 Research, an information technology advisory firm and research company, recently released its quarterly study, "Voice of the Enterprise: Information Security." In the study, researchers found that...
View ArticleApplying for Industry Awards Can Help Small Businesses Spread Out Their...
So you've started (or are managing) a small to medium-sized company. You've got your business processes or your products and services down pat, and you're continuing to fight the good fight with...
View ArticleHow to Leverage Social Media to Build Your Brand
Social media has become a key way, and in some cases the only way, that businesses and organizations are bringing their brands and messaging to the world.
View ArticleLead Scoring Made Better Through Predictive Analytics
Lead generation is the discipline of proactively creating, nurturing and discovering interest among prospective buyers for the solutions you offer, but sometimes getting leads isn't something that...
View ArticleAccenture: Digital Economy Success Starts with People
It's one of those ideas that's almost too simple to take seriously; Accenture recently released their Technology Vision 2016 report, which noted that the winners in a digital economy will be those...
View ArticleCan Twitter's C-Level Shakeup Stop the Bleeding?
Part of his plan, it seems, is increasing the value of Twitter's brand. That's where Berland comes in. She'll most likely be tasked with increasing Twitter's user base and courting advertisers. That's...
View ArticleCounting on 'Social Capital': The New Way to Evaluate Entrepreneurial Worth
Entrepreneurs hustle. It's part of the deal-table stakes. When they're trying to get something moving, they make connections, convince others to join their quest, ask for help, learn from experts,...
View ArticleFour Ways to Know You've Found the Right Influencers
Reaching influencers online is not enough. You must reach the right influencers. Here are four ways to make sure you find success with your influencers outreach.
View ArticleMarketers Look Away from Social Media, Seek More Business-Focused Measurement
The Chief Marketing Officer (CMO) Council, a global network of marketing executives, recently commissioned a report that concluded that clicks and likes need to start taking a back seat to acquisition,...
View ArticleInternet Marketing Association Expands its Influence with New Chapter
Internet marketing is a powerful thing. The Internet Marketing Association, therefore, could be a particularly influential voice in this changing landscape, and it's already drawing supporters. It's...
View ArticleThe Evolution of Influencer Marketing
It used to be so simple. Find your market, hit the media that your audience consumed, and from that you reached your audience. But no more.
View ArticleInfluencer Content Holds User Attention Seven Times Longer than Display Ads
Collective Bias, a specialist in shopper-focused influencer marketing, recently released new findings from its Time on Content feature which offers a key indicator as the relevancy of influencer...
View ArticleReport: Women Bring Measurable Financial Value to Companies
EY and The Peterson Institute for International Economics conducted and released the results of this study just ahead of International Women's Day, which is March 8.
View ArticleSocial Influencer Modeling Gains Traction
A new whitepaper discloses that while companies can use readily available tools to capture detailed intelligence to better segment and target potential customers or develop new products or services,...
View ArticleCultivate Relationships with Social Media Influencers to Build Momentum...
The next step, getting them to engage with your brand, is the most critical. There are a number of ways to approach this step. Ask them to review your products and provide quotes you can use in other...
View ArticleUse Video to Attract and Keep Digital Marketing Customers Longer
Studies have found that providing website visitors with text to read or photos to look at isn't enough to keep them engaged with your brand. If you add a video, however, these visitors will hang...
View ArticleIt's 11:00, Do You Know Where - And Who Your Influencers Are?
For communications and marketing to be effective, messages must not only reach the right people, but also resonate across various channels to impact opinions through engagement and advocacy.
View ArticleIn Influence Marketing, Look for Influencers Who Wield Trust, Not Celebrity Fame
While "influence marketing," or organic word-of-mouth recommendations by influential people via social media, is highly sought after for brands these days, there's often a mistaken impression that the...
View ArticleInfluencer Marketing: Is It All It's Hyped Up to Be?
With multiple avenues to reach the customer, we are seeing a shift in how companies market themselves, and it's precisely why influencer marketing is becoming the next big thing.
View ArticleJuniper Research Reveals App Advertising Set for Explosive Growth
Even though online commerce is huge, it is miniscule compared to what takes place offline.
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