How Influencer Marketing Agencies Could Benefit Your Brand
Influencer marketing is incredibly successful, so it makes sense that more and more companies are hopping on the bandwagon. Based on ION's findings, 81 percent of marketers who have used influencer...
View ArticleFTC to Crack Down on Lack of Disclosure in Paid Social Media Influencing
In the world of social media, we know that certain people have more influence than others. Star Trek actor George Takei - barely still a household name a decade ago - has nearly 10 million followers on...
View ArticleGrapevine Study Shows State of Young Influencer Marketing Industry
Influencer marketing - a marketing method in which brands create campaigns that focus on individuals or specific groups of like-minded consumers and in which they often use celebrities to send out the...
View ArticleSocial Soup, Quantium Get Together to Gauge Influence
The value of influencer marketing is on the rise as marketers realize this breed of marketing is about the only one that people will actively seek out and interact with, except maybe for particularly...
View ArticleShopping Links Founder to Speak at Melbourne Spring Fashion Week
The founder of Shopping Links, an Australian startup that connects brands with influential bloggers, is expected to speak at the Melbourne Spring Fashion Week alongside a panel of other important...
View ArticleMezzetta Looks For an Influence Marketing Strategy, Taps Linqia For Support
Since influence marketing is one of the last forms of marketing that its targets will actively seek out instead of actively avoid, it's becoming an increasingly popular marketing option. It's even...
View ArticleHow to Leverage the Inner Circle for Brand Influence
Word-of-mouth and referrals are the best forms of marketing. You don't have to pay for it and those who come to you as a result are more likely to buy. The only challenge here is that it's harder to...
View ArticleChoosing the Right Influencers for Campaign Success
We all know that influencers can make or break a marketing campaign. Using the right influencers for your campaign is key to selling your product, reaching the right audiences and maybe even gaining...
View ArticleThere's Big Money in Social Media, Just Ask an Influencer
The next time you get an urge to slap a smartphone out of some kid's hands and tell him or her to experience the real world instead, reconsider. That kid might be building the next great marketing...
View ArticleSocial Media's Rising Stars Pulling Focus Away from Traditional Influencers
The influence of social media is becoming pervasive in most aspects of society, steadily enhancing or outright replacing more traditional forms of media. Ana Flores, founder of the Latina Bloggers...
View ArticleHow Celebrities Can Become Salespeople
The idea of influencer marketing - using those in a position of relative fame to promote a product - is nothing new. In fact, celebrity endorsements have been a central part of advertising for decades...
View ArticleFour Steps for Making Sure Your Content Is Read
Many of today's marketers lack the time and, often, the ability to generate quality content to help their brands. Once they do manage to create content, they can have difficulty getting the right eyes...
View ArticleTribe Clears $5 Million in Series A, Plans to Take its Influencer Act on the...
With influencer marketing becoming an ever-increasing part of the picture for marketing-being one of the last forms of marketing that users will actually seek out and interact with-it's not surprising...
View ArticleLeveraging User Based Content for Dynamic Marketing
Whether you know it or not, in 2016, user generated content (UGC) is an enormous part of your organization's marketing. Of course, not all of it may be good, but that's beside the point. It's out there...
View ArticleSnapchat Influencer Tracking Platform Provides Much Needed Insights
With these new insights available, brands and influencers will have a much easier time going forward. Snapchat can be an incredibly influential tool when it comes to marketing, and now companies have...
View ArticleDiscover Your Most Influential Customers with Mavrck and Adobe
Mavrck is taking their platform to the next level by partnering with Adobe. The agreement focuses on a technology integration that enables companies using Adobe Audience Manager (AAM) to build...
View ArticleInternet Marketing Association Gives Matthew McCrossen SEO Award
Compared to traditional marketing, Internet marketing is more complex because of the ever changing landscape of digital technology. Whether it is the new algorithms from Google or the latest social...
View ArticleInfluencer Marketing Yields Greater Value than Traditional Channels
Influencer marketing is increasingly being implemented by companies in all vertical markets, as a cost-effective and straightforward way to increase sales and improve customer engagement and retention...
View ArticleNew Influencer App Lets You in on Product Trials
How many times have you seen a product and thought "Who would use that?" or "It would be better like this"? Chances are you've had similar thoughts countless times. Imagine if there was a way for you...
View ArticleHow the Right Video Strategy Can Help in Shaping Influence
When it comes to reaching the target audience, there are several tools in a marketer's arsenal that can have the desired impact. None of them, however, are quite as fun as video when it comes to...
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